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Fast gaining popularity with search engine experts is Pay Per Click listings, an innovative strategy adopted by major search engines and a cost-effective online advertising medium to ensure targeted traffic to your website. With PPC listings, the return on investment is excellent as you pay only if someone clicks on your PPC advert. PPC advertising programmes allow you to not only select specific keywords and key phrases but also aid in submitting customized website descriptions and titles. This is followed by specific keyword bids with top ranks in PPC search engine results going to websites that pay the highest amount per click. Successful bids appear as advertisements to be shown on search engines result pages. |
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Imams.co.uk offers you a comprehensive PPC Advertising Campaign. Our services encompass keyword analysis, a crucial component of a PPC campaign, and our experts provide you with recommendations of the most suitable keywords and keyword phrases for your business. Our recommendations are the result of an extensive study and analysis of your target audience’s demographics, psychographics and online buying behaviour. The process continues with an ongoing management of budget, performance measurement and updating keyword as your PPC listing progresses. |
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PPC Search Engines Programme Analysis |
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Google’s Ad Words: |
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Google’s AdWords programme will return results by offering separate adverts placed to the right of its normal search engine listings for a predetermined cost pay per click. Google’s PPC does not guarantee a specific order of placement for your listing. The order is determined not only by the bid price, but by the click-through rate of your ad as well. |
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Yahoo’s PPC programme analysis: |
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Yahoo’s pay per click Advertising Programmes present its first several results at the top of the list of natural search matches on various search engines. The appearance is relatively similar in format to the natural results. Yahoo’s order / ranking of results is arrived at by an “open bidding” methodology. Here the results are ranked based on how much each “bidder” is willing to pay per click on the targeted keyword. The highest bidder receives first rank /position, second highest the next second position on search engines result and so on. |
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Sites that have the highest bids at Yahoo are displayed within the top search engine results pages of AOL, AOL. COM, Netscape Netcenter and the Lycos Network. So, bidding for keywords in Yahoo is another method of capturing the right kind of traffic. However, Yahoo isn’t the only PPC search engine out there. About.com’s Sprinks, Searchhound, Ah-ha and FindWhat all offer similar PPC advertising programmes. |
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